I wanted to do something special for the holidays. This time of year always makes me want to shoot commercial content, and so I decided to gather up old and new friends in a big photoshoot party in an attempt to play with making my own holiday campaign. As you can probably tell, my inspiration for the shoot were primarily GAP ads. As a teenager of the early 2000’s, I was heavily influenced by the GAP and to this day they are still a dream client. I wanted some cohesion throughout the shoots so I dressed everyone in a similar style, chose similar colour tones, and decided to apply the same font over my photographs as a homage to the iconic brand. ✨
Give Yourself. What are your talents, your interests, your point of view? What have you hidden in an attempt to make others happy or to fit in? What dream are you not pursuing out of fear of failure or fear of judgement? I’ve been slowly working on pursuing my own dream, and it’s a lot of hard work and perpetual self-doubt, but I can tell you that going after what you really want is so, so rewarding in countless ways.